Implementing A Successful Marketing Plan Essay - 2210 Words

Executive Summary For implementing a successful marketing plan, consideration of different functional areas of business support of senior executives and understanding of available resources and capabilities of the firm is imperative. The concept of marketing plan and its purpose of a company is elaborated in this report. In addition, this report presents a discussion about the different sections that should be included in an effective marketing plan of a food product. These sections are evaluation of environment such as PEST and competitive analysis and SWOT analysis. The objectives of the marketing plan, along with the market segmentation and consumer analysis are also important sections for the managers to include. Further, the significance of different marketing strategies, budget and control process are also elaborated in this report for the food marketing plan. Introduction At the present time, in order to establish a product in the market, it is considerable for the business organizations to adopt unique marketing activities and strategies. A marketing plan can be elaborated as an integrated approach or process to deal with the dynamic business environment and foresee future. In addition, a marketing plan is also important to understand the varying consumer buying behavior, to serve them in a finest way and provide them a high level of satisfaction (Kotler, et al., 2013). The idea of marketing is associated with the introducing strategies and tactics to advertiseShow MoreRelatedCase Study Of The Lean Kaizen Heinz Ketchup Plan733 Words   |  3 PagesThe Lean Kaizen Heinz Ketchup Plan The continuous cycle of Kaizen activity has seven phases (Choudhury, 2017). First starting with identifying any opportunities or what’s important. Next, the Kaizen cycle involves analyzing the process, developing an optimal solution and implementing the solution. Once the solutions are implemented, studying the results are crucial to determine the success (Choudhury, 2017). Finally, standardizing the successful solutions and planning for the future will takeRead MoreKudler Fine Foods Marketing Research1284 Words   |  6 PagesKudler Fine Foods Marketing Research Kudler Fine Foods Marketing Research Marketing research is important for all companies. A company must research the areas they hope to expand and know if they can be successful in that area before they ever decide to open up a new store. Marketing research will inform a company what will sell and what will not sell in an area and the main focus of a company should be researching the customers in the area and knowing competitive intelligence. If aRead MoreMarketing Analysis : E Marketing Essay1460 Words   |  6 PagesRecently, e-Marketing (EM) has been used by different companies to advertise their services and products (Mokhtar, 2015, p.1). e-Marketing means offering services and products using electronic tools and technologies. El-Gohery (2010, p.3) defined it as a new concept that is used to reach ideas, information and services to customer by using internet. Also, Chaffey (2007, p.1) focused on using the best communications methods to gain customer satisfaction. The main objective of e-Marketing is to attractRead MoreContingency Plan1552 Words   |  7 Pagesï » ¿ Implementation, Strategic Controls, and Contingency Plan Tonya Starks STR/581 December 8, 2014 Instructor: Braford James Abstract Apple Inc. is a global innovator of the MacBook, tablets, iPhones, iPods, and other innovative products. Apple is the leader in the electronic market sector for innovative product growth and development. The implementation plan will explain the strategic controls and contingency plan for the organization along with an implementation process. This will allowRead MoreThe World Is Not A Stagnant Entity1688 Words   |  7 Pagescompany to keep up with competitors, customer demand, and trends. While a company needs to be able to adjust and grow, these strategies cannot be set in stone. Refusal to change actually hinders the capacity to innovate and diversify product lines, marketing, pricing models, and development. A key factor to recognize is that expansion and diversification are not the same. For example, opening a second retail outlet in a new town simply expands your business. But adding a new product or service lineRead MoreOrganizational Development Case Study741 Words   |  3 PagesSpecial Skills: * Strategic planning development As a returning leader to the Native American Student Association, I oversaw the creation of a five-year strategic plan for organizational growth and engagement with the UT Vol-Vision 2020 master plan. *Organizational development As a sophomore at UT, I saw a need to recognize and support Native American students and culture. With guidance from faculty advisors, we created founding documents for a new student organization. *Nonprofit leadership/managementRead MoreEnterprise Risk Management1609 Words   |  7 PagesAbstract This paper discusses how a company can successfully implement the Enterprise Risk Management based on COSO guidelines. This paper discusses a step by step process of the implementation plan at Dell Inc, the responsibilities of the workforce and management, the risk mitigation approach and how to monitor the activities successfully. Enterprise Risk Management In the wake of all the financial scandals, a variety of laws and regulations have been passed which makes the board of directorsRead MoreMarketing Project Failures : What Can Be Learned?1008 Words   |  5 PagesMahalinghem, Umesh Shirsat SUBJECT: Group #5 – Marketing Project Failures: What Can Be Learned? This report focusses on the various reasons that many marketing strategies of companies do not work as planned. It highlights the failures that companies have encountered while marketing their products. This will help the readers understand the importance of having a strong marketing strategy. It will also guide them on how to avoid such marketing failures and the need to strengthen the brand imageRead MoreManaging A Successful Fashion Brand Essay1479 Words   |  6 PagesManaging a Successful Fashion Brand As a brand manager it is important to understand the role of a creator of a brand when partnering in a business relationship. A brand manager working specifically in the fashion industry is responsible for ensuring the success of a designer’s product line with its consumers. They are known as the point-person for developing, implementing, and executing marketing initiatives and activities for their brand. (Brand Manager Job Description | Paladin Staffing). LearningRead MoreBandon Group, Integrated case study Essay1225 Words   |  5 Pagestargeted marketing (Sumner, 2005). The dilemma was to decide whether the system should be centralized or decentralized. The implementation of the CRM softwares in the divisions were decentralized and the division mangers were seeking better management information but they were encountering data relational problem. In general, when we look at the current IT situation especially the use and implementation of CRM and OMD application, it is into lerable. The problem get worse when the company plans to expand